Digital transformation

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Are you using outdated infrastructure, and do you lack the funds to modernize your services? We can help update your digital services, integrate new applications, and transition work to productive, modern frameworks.

• Slow development processes, making it challenging to adapt to a rapidly changing market;

• High expenditure on manual operations. High resource costs;

• Inability to offer clients up-to-date and suitable services;

• Reduced conversion to purchase, declining sales.

Take advantage of our digital transformation services:

• Set up Agile development processes, launch new features faster;

• Implement automated testing and automatic build and release of applications and services;

• Automate business processes, reduce manual operations;

• Integrate modern frameworks and services;

• Configure a transparent lead management process, track leads and conversion to purchase at every stage;

• Establish end-to-end analytics from website visit to order completion;

• Personalize content for buyers, offer relevant products and services;

• Launch promotions for consumers more frequently and faster. &nbsp; &nbsp; &nbsp;&nbsp;

Website Development

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BASK Digital Agency: Making Your Business Stand
Out

In today’s
world, a successful business cannot thrive without an online presence. Your
company must be recognizable and provide potential clients with multiple
communication channels. At BASK Digital Agency, we understand this better than
anyone and offer a full range of website development services tailored to your
needs—from a business card site to an e-commerce platform or crowdfunding
hub.&nbsp; 

BASK
Digital Agency stands for:&nbsp;

&nbsp;&nbsp; Your business is unique and deserves a
customized solution. Before starting development, we carefully study your
goals, target audience, and industry. Your website will not only look great but
also work effectively, delivering tangible benefits to your business.&nbsp; 

&nbsp;&nbsp; There are no beginners or amateurs among our
specialists. We believe that even the simplest tasks should be handled by
professionals. This is the only way to ensure the highest quality and real
results for you.&nbsp; 

3. Modern
Technologies and Innovations&nbsp; 

&nbsp;&nbsp; BASK Digital Agency leverages a wide range
of cutting-edge technologies and software for website development. This aligns
perfectly with our personalized approach, as different goals require different
tools. As a result, your website will be secure, fast, and highly scalable.

&nbsp;&nbsp; Regardless of your business size or
industry, a professionally designed and informative website is essential to
stay competitive. We create corporate websites that highlight your uniqueness,
enhance customer loyalty, and improve communication and efficiency with your
clients.&nbsp; 

&nbsp;&nbsp; An online store must be user-friendly and
offer a wide range of features. We provide solutions with intuitive navigation,
secure payment systems, and appealing designs. E-commerce stores developed by
BASK Digital Agency help boost sales and better meet customer needs.&nbsp; 

&nbsp;&nbsp; In modern marketing, single-page websites
are perfect for promoting specific products or services. However, they often
suffer from excessive information or poor structure. Our experienced developers
will create a high-conversion landing page for you, with compelling pitches and
triggers designed to grab and retain visitors' attention.&nbsp; 

&nbsp;&nbsp; Sometimes a simple business card website or
landing page isn’t enough. If you need complex solutions, such as a
sophisticated online service or a portal with advanced functionality, you’ve
come to the right place. From educational platforms to booking systems, we
develop products requiring high expertise and meticulous preparation, ensuring
they meet the unique needs of our grateful clients.

The Key
Stages of Work at BASK Digital Agency:&nbsp;

&nbsp;&nbsp; Before development begins, we thoroughly
analyze your request and conduct comprehensive market research. This allows us
to create a clear technical specification and project plan tailored
specifically to your needs.&nbsp; 

&nbsp;&nbsp; Our designers develop unique layouts and
prototypes for each project, aligned with your brand and target audience. Of
course, we always listen carefully to your feedback and suggestions.&nbsp; 

&nbsp;&nbsp; Unlike many companies that create a
beautiful design but struggle to implement it effectively, we ensure every
design is transformed into a fully functional website. Utilizing advanced
technologies and expertise, we conduct detailed testing to ensure the website
performs flawlessly across all devices and platforms.&nbsp; 

&nbsp;&nbsp; Our work doesn’t end with website
development. Once the site is live, we provide ongoing technical support. Any
questions you have will be addressed, ensuring your website runs smoothly
without interruptions or issues.&nbsp; 

A company’s website is, without exaggeration,
its face in the digital world. At BASK Digital Agency, we believe that
attractiveness, functionality, and efficiency must all be equally exceptional.
Whether your request is standard or unconventional doesn’t matter—with our
experience, we can solve any challenge. Contact us today to discuss your
project and explore effective solutions for its implementation.

Automation of business processes

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Business process automation (BPA) involves using software applications to automate repeatable business activities and services, enhancing the accuracy, efficiency, visibility, and compliance of core business tasks on a day-to-day basis.

BPA technology eliminates the need for employees to manually perform time-consuming tasks that are commonly prone to errors. Through user-defined rules, BPA can accelerate document routing, reviews, approvals, contract management, and more.

Business process management (BPM) outlines and details business processes, workflows, and other activities that need improvement. Organizations use BPM to model, analyze, and enhance entire business operations to achieve strategic objectives.

BPM is the big picture for how businesses want to achieve digital transformation in their daily operations. BPM software capabilities include visualization tools, workflow automation and charts, user roles, and other elements contributing to seamless processes.

BPM is the overarching strategy that can include RPA and BPA. BPM describes the methodology applied to business procedures, while BPA technology automates, optimizes, and evaluates specific workflows to reach the desired outcome.

Organizations don't need to overhaul entire operations to get started with BPA. Often, adaptation begins with identifying small-scale use cases and gradually deploying automation toward repetitive steps. Adopting BPA technology gives organizations the upper hand by.

Email Validation Service

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When registering users in the database, not all users enter a valid, functioning email address. Some users may be unwilling to provide their email and enter a non-existent address in the profile. Others may make random errors. It's possible that users still don't fully trust your website and are afraid of receiving irrelevant newsletters.

Subsequently, you send messages to these addresses. If the bounce rate exceeds 5%, mail services may partially or entirely block all messages from you. This means that, including legitimate and real users, won't receive messages from you.

To avoid this, it is important to monitor the quality of the email address database. If you integrate our service, we can achieve this in two ways:

What sets Cleancontact apart from others:

Integration with IT Services

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BASK
Digital Agency offers a comprehensive range of IT services, staying ahead of
the curve by utilizing tools that provide our clients with a competitive edge.
Below are some of the most in-demand services among our clients:&nbsp; 

Data
Validation (Dadata Service)&nbsp;

Dadata is a
user-friendly cloud service that enables fast, high-quality data validation and
correction, all performed automatically and in real-time. Its API allows for
the validation and adjustment of data such as addresses, phone numbers, and
information about counterparties (legal entities and individuals), as well as
other critical details important to your business.&nbsp; 

Here are
some of the service’s capabilities:&nbsp;

One of the
most frequently requested services by clients. Dadata verifies and corrects
address data by cross-referencing user input with the Federal Address
Information System (FIAS). This ensures that users receive standardized and
accurate addresses during input, minimizing delivery errors and enhancing business
efficiency.&nbsp; 

2. Phone
Number Verification and Normalization&nbsp; 

Another
popular validation request. Dadata checks phone numbers for format compliance
and verifies their geographic origin. Invalid or incorrect numbers are filtered
out, saving you from wasting time on unsuccessful outreach or communication
attempts.&nbsp; 

Users often
input personal data incorrectly. Dadata validates names, dates of birth, and
other personal details, reducing the risk of erroneous registrations or
document processing.&nbsp; 

Similar to
individual data validation, errors in legal entity information can disrupt a
company’s document workflow and accounting. Dadata automatically validates
Taxpayer Identification Numbers (TINs) and other critical data entered by your
clients or partners, enhancing accuracy and operational speed.&nbsp; 

Data
validation using Dadata is an indispensable solution in a world where
businesses must process large volumes of information. This service ensures
error-free business processes, faster communication with suppliers, customers,
and partners, and reduced operational risks. It also boosts productivity and
fosters loyalty among counterparties.&nbsp; 

By
integrating tools like Dadata, BASK Digital Agency helps your business operate
seamlessly, efficiently, and with fewer risks.

Website
Monitoring: Kibana and Grafana&nbsp;

In today’s
business landscape, a functional and stable website is indispensable for
effective growth. This places the stability and performance of websites at the
forefront of operational priorities. However, ensuring stability involves more
than merely responding to issues as they arise—it requires proactive monitoring
to prevent problems and identify vulnerabilities before they escalate.
Real-time website monitoring is the key to achieving this.&nbsp; 

At BASK
Digital Agency, we use advanced monitoring and visualization tools like Kibana
and Grafana to ensure your website and servers remain under control.&nbsp; 

Kibana is a
cutting-edge data visualization tool deeply integrated with Elasticsearch. It
collects incoming information on logs, metrics, and more, displaying the
results in a clear and accessible format. With Kibana, you can:&nbsp; 

- Quickly
analyze web server logs to identify errors affecting your website;&nbsp; 

- Monitor
performance and detect anomalies in real-time;&nbsp;


- Access
customizable, informative dashboards featuring graphs and charts that update
automatically.&nbsp; 

Kibana is
known for its flexibility and adaptability in log analysis. It effectively
identifies issues such as HTTP request errors, server response times, and other
critical metrics, allowing you to address them promptly.&nbsp; 

Grafana is
a robust platform for monitoring and visualizing metrics. It boasts excellent
integration with popular data sources like Prometheus, InfluxDB, and
Elasticsearch. With Grafana, you can:&nbsp; 

- Analyze
website performance metrics, including CPU usage, memory consumption, page load
times, and network traffic;&nbsp; 

- Receive
configurable alerts when critical metric thresholds are exceeded;&nbsp; 

- Create
tailored dashboards with essential graphs and charts for ongoing analysis.&nbsp; 

Grafana is
optimized for server and infrastructure monitoring but also excels in tracking
web application performance. By using Grafana, you can identify and resolve
performance issues before they impact users and their perception of your
business.&nbsp; 

The
Importance of Proactive Monitoring&nbsp;

Real-time
monitoring with tools like Kibana and Grafana ensures your website runs
efficiently, minimizing downtime and maintaining user satisfaction. By
leveraging these advanced solutions, BASK Digital Agency helps your business
stay ahead of potential issues, enabling uninterrupted growth and enhanced
client trust.

Website
Monitoring with Sitespeed.io&nbsp;

Introducing
another highly effective tool for website monitoring—Sitespeed.io. This service
helps you easily identify bottlenecks affecting page load speed and provides
detailed reports with practical optimization recommendations. Using
Sitespeed.io, you gain access to an analysis of key performance metrics,
including:&nbsp; 

- Core Web
Vitals (LCP, FID, CLS);&nbsp; 

Key
Benefits of Sitespeed.io&nbsp;

1. No Need
for Constant Manual Intervention: Sitespeed.io allows for quick configuration
of automated testing, ensuring your website remains stable and optimized
without manual oversight.&nbsp; 

2.
Integration with Other Tools: Sitespeed.io integrates seamlessly with Grafana
and Prometheus. Setting up alerts and visualizing analysis results becomes
effortless.&nbsp; 

3. Detailed
Reports: The service doesn’t just pinpoint issues—it provides actionable
recommendations for improvement, such as caching, image optimization, and
eliminating blocking scripts, among others.&nbsp;


With
Sitespeed.io, you stay ahead of your competitors by ensuring your website
performs at its best, impressing visitors with fast load times and smooth user
experiences.

In an era
of intense competition and rapidly changing trends and technologies, it’s
crucial to establish an optimized system for managing client relationships.
Customer Relationship Management (CRM) systems help businesses interact with
clients quickly and efficiently. Sales, marketing, customer support, and other
departments greatly depend on the quality and speed of these interactions.
Therefore, maximum automation and quality enhancement lead to an overall
increase in your company's financial performance.&nbsp; 

1.
Centralized Data: All client information is stored in one place, which significantly
increases the speed of accessing and retrieving data (from contact details to
transaction history).&nbsp; 

2. Business
Process Automation: Email campaigns, communications by managers, and customer
data processing become less labor-intensive and are handled promptly.&nbsp; 

3. Enhanced
Analytics: A CRM system offers your company the ability to perform fast and
in-depth analytics. This allows your clients to experience a higher level of
service, leading to increased engagement with your business.&nbsp; 

At BASK
Digital Agency, we offer various CRM solutions, such as Bitrix24, Salesforce,
and HubSpot, so you can choose the one that best fits your needs. By
implementing a CRM system, you not only improve client interaction efficiency
but also reduce the workload of your employees, enabling them to focus on
higher-value tasks.

Social
Login is a feature that allows users to log in to various websites using their
social media accounts, such as Facebook, Google, VKontakte, etc. This functionality
provides users with a convenient and secure way to authenticate without the
need for creating new passwords. From a business perspective, it removes
barriers between entrepreneurs and their clients, offering significant
benefits.

What You
Get with Social Login&nbsp;

1. Simple
and Quick Registration: No lengthy forms to fill out—users can register quickly
using familiar social media credentials.&nbsp;


2.
Increased Conversion Rates: You no longer lose potential clients during the
registration process. With an easier and faster sign-up, more users complete
the registration.&nbsp; 

3. Better
Audience Insights: Social Login provides businesses with extended user data
(with their consent), which can help in analyzing your audience for improved
targeting and decision-making.&nbsp; 

In short,
Social Login combines three key benefits: potential clients are more likely to
register, registration is faster, and you gain additional information about
users. This solution streamlines the process and enhances both user experience
and business insights.

Online
Acquiring (Online Payment Processing)

An online
store cannot function without the ability to accept payments online, but many
other businesses can also benefit from this technology, known as internet
acquiring. It provides a great sales channel for you and a fast, secure way for
customers to purchase products or services.

What
Internet Acquiring Offers for Your Business&nbsp;

1.
Increased Convenience for Customers: Customers can make quick payments using
bank cards, Apple Pay, Google Pay, and other channels, making the process more
trusted and seamless for them.&nbsp; 

2. Payment
Automation: Since acquiring integrates with online cash registers, all
transactions are automatically recorded. This means you can easily submit data
to the Federal Tax Service (FNS) and analyze your sales without additional
effort.&nbsp; 

3. High
Security: All transactions made through internet acquiring are secure and
reliable, utilizing modern protection technologies like SSL and 3D Secure to
safeguard sensitive data.&nbsp; 

Bringing
your business to the next level is often impossible without offering the option
to pay for goods and services online. Make this process safe, convenient, and
automated, and your customers will reward you with increased purchases!

In today’s
world, email and SMS campaigns are among the most effective tools for
attracting and retaining customers, boosting sales, and keeping clients
engaged. It’s hard to imagine a successful business without such communication.
These campaigns don’t necessarily need to focus on sales offers; they can also
inform clients and partners about news and updates, ensuring high levels of
loyalty, engagement, and conversion.

What
Email and SMS Campaigns Offer Your Business&nbsp;

1. Direct Communication
with Clients: Through various channels, you can establish almost direct
communication with your clients, improving relationships.&nbsp; 

2.
Increased Conversion and Loyalty: Personalized communication is much more
effective than many other approaches, leading to higher engagement and
loyalty.&nbsp; 

3.
Automation and Increased Productivity: Modern technologies and algorithms allow
you to not only send information but also respond effectively to client
behavior (e.g., subscription, purchase, birthday reminders, etc.).&nbsp; 

Email and
SMS campaigns are not just an option but a necessity for businesses today. If
you’re still relying solely on traditional and conservative methods to attract
clients, your competitors will soon surpass you.

Development
and Integration of Chatbots

Chatbots
are another highly effective tool for customer interaction. They significantly
reduce the load on "live" specialists by simulating conversations
with users via messaging platforms or websites using smart algorithms.
Additionally, they drastically increase response speed.

Chatbots
are increasingly used across almost all industries that involve customer
communication.

Key
Advantages of Using Chatbots&nbsp;

1.
Automation of Routine Tasks: Your employees no longer need to manually process
requests or answer hundreds of identical standard questions – they can focus on
more important tasks.&nbsp; 

2. 24/7
Support: Algorithms never get tired or rusty, providing the same high-quality
service around the clock. This ensures that you're always available for your
customers.&nbsp; 

3.
Personalized Communication: Advanced chatbots don’t just provide pre-set
answers; they analyze user behavior and offer personalized recommendations.&nbsp; 

4.
Integration with CRM and Other Systems: Chatbots offer a great opportunity to
expand your information base for analysis. They collect and transmit data to
CRM systems quickly and efficiently.&nbsp; 

With
professionally created chatbots, communication with clients and their
engagement has never been so convenient, detailed, and fast. Enhance user
interaction and expect growth for your business!

Contact BASK Digital Agency with your request to
learn more about these and other automation and business development tools.

Antifraud

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Fraudsters are constantly enhancing their schemes to make detection by traditional fraud models more difficult. These shifting methods of attack ultimately result in institutions continuously having to allocate additional resources toward fraud, which requires a cohesive strategy that balances risk mitigation and client experience.

Our anti-fraud services keeps your web operation and payment processes safe with proactive security and artificial intelligence and&nbsp;multiple essential protection layers.

We swiftly uncover emerging risk and fraud trends through real-time behavior reanalysis, instant backtesting, and rigorous chargeback validation. Our platform evaluates a year's worth of data, surpassing industry standards (typically 3 to 6 months of analysis).

Tailored to Your Business Industry

As part of a&nbsp;fraud &amp; risk management solution, our anti-fraud system utilizes proprietary data analysis to route transactions intelligently, identifying the optimal solution or combination of tools tailored to your industry and business model.

Combination of three absolute necessities in a connected world

Lead generation

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Use knowledge about the contact profile and information about their interests to personalize and adapt your messages and content for leads. Focus on building relationships, launching strategies, and fulfilling orders. Our team will take on the tasks of configuring lead generation services and provide a convenient one-window interface. Equip your sales department with a suitable set of technologies and services to attract potential customers, manage sales, convert potential contacts into clients, and increase conversion.

TensorFlow API

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TensorFlow API: What It Is and Why It’s Needed

TensorFlow API is an open-source library by Google designed for developing and training machine learning (ML) and artificial intelligence (AI) models. It supports languages like Python, C++, and Java, making it versatile for various specialists.

What Problems Does TensorFlow API Solve?

TensorFlow simplifies ML development, reduces development time, and allows models to be customized for business needs and deployed on various devices. For digital companies aiming to leverage AI capabilities to increase efficiency, TensorFlow offers a powerful and flexible solution.

With TensorFlow API, your company can create custom AI solutions that optimize operations and automate key processes.

Business Intelligence

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We professionally work with two popular web analytics stacks:

ELK services

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ELK Services (Elasticsearch, Logstash, Kibana, or Grafana) empower your team to unify all your log data, various metrics and indicators. These services help track, analyze, and notify about different conditions using a unified control panel.

Regardless of the infrastructure you use — VK Cloud, Yandex Cloud, Selectel, Amazon Web Services, Microsoft Azure, or Google Cloud Platform — our platform can integrate your data sources and transform your log data for simple and efficient analysis.

Centralizing all your data on a single log management and monitoring platform improves the average resolution time and allows your teams to reduce time spent searching for errors in distributed systems and servers.

The centralized log management platform also enhances the security of your infrastructure, reducing the need for your engineers and developers to access servers to view logs for analysis and troubleshooting.

We set up automated monitoring of all layers of your digital infrastructure with instant notification:

You can enable instant notification delivery in case of service failures: