BASK Digital Agency offers a comprehensive range of IT services, staying ahead of the curve by utilizing tools that provide our clients with a competitive edge. Below are some of the most in-demand services among our clients: 

Data Validation (Dadata Service) 

Dadata is a user-friendly cloud service that enables fast, high-quality data validation and correction, all performed automatically and in real-time. Its API allows for the validation and adjustment of data such as addresses, phone numbers, and information about counterparties (legal entities and individuals), as well as other critical details important to your business. 

Here are some of the service’s capabilities: 

1. Address Validation 

One of the most frequently requested services by clients. Dadata verifies and corrects address data by cross-referencing user input with the Federal Address Information System (FIAS). This ensures that users receive standardized and accurate addresses during input, minimizing delivery errors and enhancing business efficiency. 

2. Phone Number Verification and Normalization 

Another popular validation request. Dadata checks phone numbers for format compliance and verifies their geographic origin. Invalid or incorrect numbers are filtered out, saving you from wasting time on unsuccessful outreach or communication attempts. 

3. Validation of Individual Data 

Users often input personal data incorrectly. Dadata validates names, dates of birth, and other personal details, reducing the risk of erroneous registrations or document processing. 

4. Legal Entity Data Validation 

Similar to individual data validation, errors in legal entity information can disrupt a company’s document workflow and accounting. Dadata automatically validates Taxpayer Identification Numbers (TINs) and other critical data entered by your clients or partners, enhancing accuracy and operational speed. 

Why Choose Dadata? 

Data validation using Dadata is an indispensable solution in a world where businesses must process large volumes of information. This service ensures error-free business processes, faster communication with suppliers, customers, and partners, and reduced operational risks. It also boosts productivity and fosters loyalty among counterparties. 

By integrating tools like Dadata, BASK Digital Agency helps your business operate seamlessly, efficiently, and with fewer risks.

Website Monitoring: Kibana and Grafana 

In today’s business landscape, a functional and stable website is indispensable for effective growth. This places the stability and performance of websites at the forefront of operational priorities. However, ensuring stability involves more than merely responding to issues as they arise—it requires proactive monitoring to prevent problems and identify vulnerabilities before they escalate. Real-time website monitoring is the key to achieving this. 

At BASK Digital Agency, we use advanced monitoring and visualization tools like Kibana and Grafana to ensure your website and servers remain under control. 

Kibana 

Kibana is a cutting-edge data visualization tool deeply integrated with Elasticsearch. It collects incoming information on logs, metrics, and more, displaying the results in a clear and accessible format. With Kibana, you can: 

- Quickly analyze web server logs to identify errors affecting your website; 

- Monitor performance and detect anomalies in real-time; 

- Access customizable, informative dashboards featuring graphs and charts that update automatically. 

Kibana is known for its flexibility and adaptability in log analysis. It effectively identifies issues such as HTTP request errors, server response times, and other critical metrics, allowing you to address them promptly. 

Grafana 

Grafana is a robust platform for monitoring and visualizing metrics. It boasts excellent integration with popular data sources like Prometheus, InfluxDB, and Elasticsearch. With Grafana, you can: 

- Analyze website performance metrics, including CPU usage, memory consumption, page load times, and network traffic; 

- Receive configurable alerts when critical metric thresholds are exceeded; 

- Create tailored dashboards with essential graphs and charts for ongoing analysis. 

Grafana is optimized for server and infrastructure monitoring but also excels in tracking web application performance. By using Grafana, you can identify and resolve performance issues before they impact users and their perception of your business. 

The Importance of Proactive Monitoring 

Real-time monitoring with tools like Kibana and Grafana ensures your website runs efficiently, minimizing downtime and maintaining user satisfaction. By leveraging these advanced solutions, BASK Digital Agency helps your business stay ahead of potential issues, enabling uninterrupted growth and enhanced client trust.

Website Monitoring with Sitespeed.io 

Introducing another highly effective tool for website monitoring—Sitespeed.io. This service helps you easily identify bottlenecks affecting page load speed and provides detailed reports with practical optimization recommendations. Using Sitespeed.io, you gain access to an analysis of key performance metrics, including: 

- Page load time; 

- Browser performance; 

- Content rendering speed; 

- Core Web Vitals (LCP, FID, CLS); 

- And more. 

Key Benefits of Sitespeed.io 

1. No Need for Constant Manual Intervention: Sitespeed.io allows for quick configuration of automated testing, ensuring your website remains stable and optimized without manual oversight. 

2. Integration with Other Tools: Sitespeed.io integrates seamlessly with Grafana and Prometheus. Setting up alerts and visualizing analysis results becomes effortless. 

3. Detailed Reports: The service doesn’t just pinpoint issues—it provides actionable recommendations for improvement, such as caching, image optimization, and eliminating blocking scripts, among others. 

With Sitespeed.io, you stay ahead of your competitors by ensuring your website performs at its best, impressing visitors with fast load times and smooth user experiences.

CRM Systems Application 

In an era of intense competition and rapidly changing trends and technologies, it’s crucial to establish an optimized system for managing client relationships. Customer Relationship Management (CRM) systems help businesses interact with clients quickly and efficiently. Sales, marketing, customer support, and other departments greatly depend on the quality and speed of these interactions. Therefore, maximum automation and quality enhancement lead to an overall increase in your company's financial performance. 

What a CRM System Provides 

1. Centralized Data: All client information is stored in one place, which significantly increases the speed of accessing and retrieving data (from contact details to transaction history). 

2. Business Process Automation: Email campaigns, communications by managers, and customer data processing become less labor-intensive and are handled promptly. 

3. Enhanced Analytics: A CRM system offers your company the ability to perform fast and in-depth analytics. This allows your clients to experience a higher level of service, leading to increased engagement with your business. 

At BASK Digital Agency, we offer various CRM solutions, such as Bitrix24, Salesforce, and HubSpot, so you can choose the one that best fits your needs. By implementing a CRM system, you not only improve client interaction efficiency but also reduce the workload of your employees, enabling them to focus on higher-value tasks.

Social Login Integration 

Social Login is a feature that allows users to log in to various websites using their social media accounts, such as Facebook, Google, VKontakte, etc. This functionality provides users with a convenient and secure way to authenticate without the need for creating new passwords. From a business perspective, it removes barriers between entrepreneurs and their clients, offering significant benefits.

What You Get with Social Login 

1. Simple and Quick Registration: No lengthy forms to fill out—users can register quickly using familiar social media credentials. 

2. Increased Conversion Rates: You no longer lose potential clients during the registration process. With an easier and faster sign-up, more users complete the registration. 

3. Better Audience Insights: Social Login provides businesses with extended user data (with their consent), which can help in analyzing your audience for improved targeting and decision-making. 

In short, Social Login combines three key benefits: potential clients are more likely to register, registration is faster, and you gain additional information about users. This solution streamlines the process and enhances both user experience and business insights.

Online Acquiring (Online Payment Processing)

An online store cannot function without the ability to accept payments online, but many other businesses can also benefit from this technology, known as internet acquiring. It provides a great sales channel for you and a fast, secure way for customers to purchase products or services.

What Internet Acquiring Offers for Your Business 

1. Increased Convenience for Customers: Customers can make quick payments using bank cards, Apple Pay, Google Pay, and other channels, making the process more trusted and seamless for them. 

2. Payment Automation: Since acquiring integrates with online cash registers, all transactions are automatically recorded. This means you can easily submit data to the Federal Tax Service (FNS) and analyze your sales without additional effort. 

3. High Security: All transactions made through internet acquiring are secure and reliable, utilizing modern protection technologies like SSL and 3D Secure to safeguard sensitive data. 

Bringing your business to the next level is often impossible without offering the option to pay for goods and services online. Make this process safe, convenient, and automated, and your customers will reward you with increased purchases!

Email and SMS Campaigns

In today’s world, email and SMS campaigns are among the most effective tools for attracting and retaining customers, boosting sales, and keeping clients engaged. It’s hard to imagine a successful business without such communication. These campaigns don’t necessarily need to focus on sales offers; they can also inform clients and partners about news and updates, ensuring high levels of loyalty, engagement, and conversion.

What Email and SMS Campaigns Offer Your Business 

1. Direct Communication with Clients: Through various channels, you can establish almost direct communication with your clients, improving relationships. 

2. Increased Conversion and Loyalty: Personalized communication is much more effective than many other approaches, leading to higher engagement and loyalty. 

3. Automation and Increased Productivity: Modern technologies and algorithms allow you to not only send information but also respond effectively to client behavior (e.g., subscription, purchase, birthday reminders, etc.). 

Email and SMS campaigns are not just an option but a necessity for businesses today. If you’re still relying solely on traditional and conservative methods to attract clients, your competitors will soon surpass you.

Development and Integration of Chatbots

Chatbots are another highly effective tool for customer interaction. They significantly reduce the load on "live" specialists by simulating conversations with users via messaging platforms or websites using smart algorithms. Additionally, they drastically increase response speed.

Chatbots are increasingly used across almost all industries that involve customer communication.

Key Advantages of Using Chatbots 

1. Automation of Routine Tasks: Your employees no longer need to manually process requests or answer hundreds of identical standard questions – they can focus on more important tasks. 

2. 24/7 Support: Algorithms never get tired or rusty, providing the same high-quality service around the clock. This ensures that you're always available for your customers. 

3. Personalized Communication: Advanced chatbots don’t just provide pre-set answers; they analyze user behavior and offer personalized recommendations. 

4. Integration with CRM and Other Systems: Chatbots offer a great opportunity to expand your information base for analysis. They collect and transmit data to CRM systems quickly and efficiently. 

With professionally created chatbots, communication with clients and their engagement has never been so convenient, detailed, and fast. Enhance user interaction and expect growth for your business!

Contact BASK Digital Agency with your request to learn more about these and other automation and business development tools.